Simply put, a digital strategy is a framework to define, execute, measure, manage, and grow your digital efforts, in order to meet the current and future expectations of your users. Practically speaking, a digital strategy provides a plan to consistently execute a company’s online efforts including web design and development, search and social media strategies, and analytics.
Why Do You Need One?
Customers are much like Internet platforms; they both have expectations for consistency and both reward consistent online efforts. For example, customers assume a given company’s social media presence to align with outbound communications from the company blog. In addition, search engines pay attention to how much traction a blog post is getting on social media sites like Facebook, Twitter, Google+ and Pinterest and will adjust a search result to match new trends. Because the expectations of customers and Internet platforms have become so interconnected, having a comprehensive digital strategy in place provides a company with guidelines and best practices that align their digital efforts across all communications channels for the greatest possible success.