Digital Strategy Designed

STA Digital creates clean, remarkable user experiences and creative structured content that serves the unique business goals of each client in objective, measurable ways. Find out how a designed digital strategy can grow and transform your business.

What is Digital Strategy?

practice-area-large-Digital-StrategySimply put, a digital strategy is a framework to define, execute, measure, manage, and grow your digital efforts, in order to meet the current and future expectations of your users. Practically speaking, a digital strategy provides a plan to consistently execute a company’s online efforts including web design and development, search and social media strategies, and analytics.

Why Do You Need One?

Customers are much like Internet platforms; they both have expectations for consistency and both reward consistent online efforts. For example, customers assume a given company’s social media presence to align with outbound communications from the company blog. In addition, search engines pay attention to how much traction a blog post is getting on social media sites like Facebook, Twitter, Google+ and Pinterest and will adjust a search result to match new trends. Because the expectations of customers and Internet platforms have become so interconnected, having a comprehensive digital strategy in place provides a company with guidelines and best practices that align their digital efforts across all communications channels for the greatest possible success.

Who Is STA Digital?

STA Digital is a team of talented creative and technology experts within STA Group who understand the importance of maintaining a balanced interplay between creativity and technology in any digital or web based solution. We add an additional range of expertise to STA Group technical and business architecture services whenever and wherever there is a web or digital communication component or solution required.

sta-digital-logo-mediumOur engagements most often begin with an advisory digital strategy phase that leads to a number of possibilities including: content creation and organization, user experience (UX) and responsive design, front-end development, content management system selection and implementation, custom web and mobile application design and development, search engine strategy and optimization, measurement and analytic systems, social media and other web marketing implementations.

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