STA Group Leads Educational Sessions at BA Institute Conference

October 31, 2013

STA to Join Internationally Recognized Business Leaders During BrainStorm New York.

ba-institute-logoSTA Group announced today that it will lead educational sessions during BrainStorm New York, an intensive business architecture conference, sponsored by the Business Architecture (BA) Institute (, November 4-7, 2013 at The Affinia Manhattan Hotel, New York City. BrainStorm offers full- and half-day immersion training and workshops led by top practitioners in Business Process Management, Business Architecture and Service Oriented Architecture fields. The four-day conference is designed for business professionals who seek certification or hands-on training in transformative, business-centric practices.

“Only companies that embrace agility will survive in today’s ever-evolving business environment,” comments Gregg V. Rock, Editor and Founder of the BA Institute. “We are pleased that STA Group will be included among our internationally recognized subject-matter experts to instruct participants in actionable, reusable business improvement methodologies.”

During the conference, STA will present Introduction to Business Architecture (BA 101). Business Architecture is the holistic approach that serves as a bridge between strategy and its successful execution within an organization and facilitates the resolution of complex, enterprise-wide problems. In BA 101, participants will be introduced to the value of Business Architecture, why it works—when other business improvement measures fail—and where Business Architecture exists within the transformation process. STA Group will also co-lead a workshop (Business Architecture: Bridging Strategy and Execution) with MEGA (, a leading enterprise software provider, to explore why companies are turning to Business Architecture as a means to support complex business transformations.

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