Chicago-based business and technology consulting firm STA Group, LLC announced today that it has acquired privately-held Chicago web design agency Headstand Media. STA Group — recognized as an industry-leader in the Business Architecture practice—now offers its business clientele digital strategy capabilities, along with its established business consulting and technology services. Digital strategy is a framework that serves to define, execute, measure, manage and grow corporate digital initiatives in today’s ever-expanding communication channels. Headstand Media will take on the name STA Digital and will operate as a discrete business unit within the STA Group.
“Headstand not only brings creative and web technology talent, they also have a solid track record of delivering web content strategies that optimally leverage a company’s brand,” said Tom Cumbo, STA Group Senior Managing Director. “Headstand offers complementary capabilities to our existing business and technology services, while providing strategic growth opportunity for STA Group.” Randal Birkey, STA Digital Managing Director, commented, “A decade ago, businesses had few channels to communicate their brand. Today, with the rapid advancement of the web and social media, companies have virtually unlimited touchpoints with their customers that need to be managed strategically. We are pleased to join the STA family of consultants and expand STA’s offerings to provide our clients with digital strategies that align their messages and brands with their customers’ experience.”
STA Group unveiled its new website, which features its recently acquired digital strategy practice, along with its existing business consulting and technology services. “Our enhanced website continues to embrace our communication initiative by amplifying the important roles that strategic business, technology and branding programs serve in today’s hyper-competitive landscape,” said Tom Cumbo.